IBPS Marketing Officer Syllabus, Questions: IBPS Specialist exam conducted by the IBPS has now become a very popular exam and in this post we are going to tell you about the syllabus of Professional knowledge paper of Marketing Officer Post of IBPS Specialist Officer Exam.
As we have told you in the earlier posts that the professional knowledge paper carries the maximum weight in the IBPS Specialist Officer Exam therefore importance of this paper can be easily understand. In the earlier posts we have also told you about the syllabus of IT Officer Professional paper, what professional knowledge is and how to prepare for IBPS specialist officer exam. We will suggest you to visit these posts as well to prepare better for IBPS Specialist Officer Exam.
Some of the important topics which appear in the Marketing Officer Professional Knowledge paper are as under:
- Concept, Nature, Scope and Importance of Marketing
- Meaning, Functions and Importance of Marketing Management
- Marketing Process & Marketing Planning
- Marketing Research
- Marketing Segmentation
- Consumer/Buyer Behaviour & Motivation
- Product Planning and Development
- Branding, Packaging, Labelling, Standardization & Grading
- Pricing Decision
- Sales Promotion & Personal Selling
- Rural Marketing
- Bank Marketing
- Insurance Marketing
- International Marketing
- Social Responsibility & Marketing Ethics
- Consumer Protection in India
- Marketing of Services
What kinds of questions are being asked in the Professional Knowledge paper of Marketing Officer? As you all know that there will be objective questions in the IBPS specialist Officer Exam. Among the topics which we have mentioned above some of the topics which are even more important and should be specially prepared are Concept, Nature, Scope and Importance of Marketing, Meaning, Functions and Importance of Marketing Management, Marketing Segmentation, Branding, Packaging, Standardization & Grading, Bank Marketing, Insurance Marketing, Marketing of Services.