Marketing Questions for Bank PO – 2

Marketing Aptitude Questions have acquired lot of importance now a days as many banks are asking these type of questions. For all of you here is another set of marketing questions from previous years Bank PO Exams:

1. In Sales, Conversion means

(1) Design new product

(2) Convert buyer into a seller

(3) Convert Seller into a buyer

(4) Convert a prospective to a buyer

(5) Religious Conversion

2. For ‘On line’ marketing ……. Is the most effective means

(1) Savings Accounts

(2) Credit Card

(3) Housing Loans

(4) NRI Deposits

(5) Business Accounts

 

3. Meaning of Cross-Selling is

(1) City-City sales

(2) Selling with cross-face

(3) Sales with crossed fingers

(4) Selling to existing customers

(5) Cold-calling

 

4. Marketing strategy means……….

(1) Idea for further Income

(2) Old technique of sales

(3) Ways to improve Marketing Activities

(4) Ways to increase production

(5) Networking

 

5.’Target Group’ means

(1) All buyers

(2) All sales persons

(3) Prospective Buyers

(4) All Customers

(5) Delivery persons

 

6. What is the ‘USP’ in a ‘Saving Account’?

(1) High Rate of Interest

(2) Easy to operate

(3) Risky transactions

(4) Cost by Goods

(5) Banking systems

 

7. Which one of the following is NOT a ‘target group’ for Savings Bank Account’

(1) Salaried Person

(2) Loss incurring companies

(3) Doctors

(4) Government servants

(5) Insurance Agent

 

8. Target Market for Housing loans will be

(1) Existing clients

(2) Persons who do not own a house

(3) Persons who own more than one a house

(4) Builders

(5) NRI’s

 

9. Objects of Digital Marketing are

(1) Online Marketing

(2) Cold-Calling

(3) Web-Designing

(4) Anticipating the market

(5) Out door marketing

 

10.’DSA’ means

(1) Delivery staff Agency

(2) Direct Selling Agent

(3) Direct Supplier Agent

(4) Distribution and Supply Agency

(5) Driving Sales Ahead

 

ANSWERS:

(1) 4                 (2) 2               (3) 4                 (4) 3               (5) 3

(6) 1                 (7) 2               (8) 2                 (9) 3             (10) 2

Comments

  1. Fantastic job. keep it up!

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